As online competition continues to rise and new websites launch, it’s time to take a turn at our content marketing and SEO positioning investment strategy. Websites must meet the specific requirements set by search engines like Google, and this is where SEO strategy becomes very important.
You must know what SEO trends are on the horizon to be able to update your website accordingly, taking into account these new guidelines set by search engines. In this way, you ensure that more prospects and customers find you in the search engine results.
Therefore, we are going to introduce ourselves to the 12 SEO trends that we consider most relevant for 2020.
SEO trends for 2020
1. Rich snippets to get more clicks from search results.
Google has evolved in recent years to offer a better search experience to the user, such as through featured results. These outstanding results usually appear above the organic result number 1, commonly called “Position 0”.
To take advantage of this feature and attract more clicks to your website, you must provide clear answers to the most frequently asked questions on your website. These highlighted fragments are evaluated and elevated to this first position based on their quality, with Google determining this quality and what result it should put there.
Don’t take this trend lightly, as 54.68% of Google clicks originate from Featured Snippets, proving that they drive more than half of search engine clicks. They represent a great opportunity for content creators as it gives you the ability to generate more organic traffic even if you are not in the number one position.
2. Using influencers for SEO
People are often inundated with intrusive ads and are looking for information they can trust and authentic criticism. This has led to an increase in influencer marketing.
People are much more likely to engage with a respected and known person than with an ad. Digital marketing professionals and media companies are increasing their investment in influencer marketing because it has produced excellent results.
According to Linqua, “39% of marketers increased their influencer marketing budget in 2018” and 30% of online marketers spent between $ 25,000 and $ 50,000 on influencer marketing.
At first glance, you might be wondering how this relates to SEO.
Hiring or partnering with an influencer can help you expand the reach of your content and drive even more traffic to your website. They can also help you create valuable backlinks. As you know, backlinks are one of the most important factors that Google uses to assess the ranking of a web page.
When developing your influencer marketing strategy, consider what type of content you want them to create and how you can link to your website. And be sure to partner with influencers who are relevant to your industry and your target audience. If you are an authority figure with a strong digital presence, the return on investment can be very important.
If you invest in influencer marketing, not only will you improve brand awareness and generate leads, but it will also boost your website’s positioning on search engines.
3. Secure websites are a must
User safety is another trend that doesn’t seem to have much to do with SEO but is very important to the website user experience. If a user does not feel safe when visiting a web page, it is very likely that he will leave quickly.
If they see a “Not Safe” warning appear, they may decide not to navigate your page. As a result, high bounce rates could affect that page’s position in the organic search result.
It is important to enabling HTTPS protocol for your site. HTTPS offers your website users a secure connection that is both encrypted and authenticated. According to Google, HTTPS “helps prevent intruders from tampering with communications between their users’ websites and browsers.”
Google wants to offer its users safe browsing experience, so those who implement HTTPS may experience a small SEO boost.
If you are trying to collect personal information from your users on your website through a web form, you have a responsibility to protect your privacy.
It is extremely important to assure your users that their data will be protected for as long as they remain on the page.
There are still many vulnerabilities on the web, but every day there are new security measures that can be implemented on your own website.
4. Websites are optimized for voice search
Before the existence of innovative smartphones, people searched by typing words into the search engine boxes of their desktop computers. The keywords were born from this behavior.
With the increasing use of mobile devices, voice searches are becoming a popular trend among Internet users. These searches are not only performed on phones but can also be performed on home voice assistants such as the Amazon Echo, Samsung Smart TV, Voice Pod, etc.
Knowing how to optimize your website for voice searches can help you generate more organic traffic if you understand and implement conversational searches in your SEO strategy.
But how do SEO voice searches change?
Voice searches affect SEO to a great extent, as it is about asking questions through the voice instead of entering search queries. Consequently, the terms have become more conversational and specific.
However, when using voice searches, the search engine has to work much harder to get the relevant information that the user is currently searching for, making short keywords no longer as important compared to long-tail searches.
This change is imminent considering that by the year 2020 it is expected that more than 50% of all Internet searches will be initiated through voice. Therefore, your content must adapt to this new trend to stand out in today’s search engines.
Is the idea of redefining your digital marketing strategy to include voice search driving you crazy right now? It is normal since it requires an experience that most SEO professionals do not yet have.
5. Mobile UX will determine the positions and rankings
A website that does not have a mobile version may lose the majority of its users in the coming years, as mobile websites are a growing trend that will become even more popular in 2020. Especially since more people worldwide are getting smartphones as more cell phone towers with better connectivity are being built.
However, the technology and the way people find information through their mobile devices is so advanced that having a mobile web page is not enough: the interface has to be easy to read, capture people’s attention and then have the ability to answer their questions or at least keep them entertained.
Studies show that 4 out of 5 consumers conduct local searches on search engines using their mobile devices. And as you can see below, smartphone searches are 88% while combined computer and tablet searches make up 84%
Since there are more people searching from their smartphones than from a computer, it is important to have a mobile version so that your website reaches the largest number of people interested in your product.
Your pages must be optimized for mobile devices if you want to keep up with your competitors. And keep in mind that the higher you are in Google’s mobile page index, the more prominent your page will be.
6. Videos as a source of information
Just as voice searches are becoming much more popular, Internet video is also increasing exponentially. Studies by Google and other organizations show that 6 out of 10 people prefer to watch videos online than television. In many ways, it seems that YouTube has become the new television.
Today’s Internet users, especially millennials and younger ones, prefer to obtain information through online videos, whether for academic or simply entertainment purposes. Therefore, the implementation of online videos should be on the radar of most companies. A quality video can appeal to many users if it is dynamic and does not put viewers to sleep.
But how does this affect SEO?
To reach more people with your videos you need to optimize them for search users. To do this, use appropriate keywords in the description and headline of your video, which will ensure that the video reaches the largest number of people who are interested in that topic.
Do you want to implement video in your digital marketing strategy but don’t know where to start? Cardinal SEO Services can help!
7. CTR and Dwell Time will become important ranking factors
As people get used to fast internet connections and information at their fingertips, website, and email click-through rates (CTRs), and dwell time (also known as the amount of time a person passes on a web page before leaving) will be even more important to the success of your SEO efforts.
Both metrics are important as they show a great understanding of web browser satisfaction. The length of time someone stays on a page or other links the person clicks can inadvertently tell the marketer how interested they are in your content and whether they are finding the information they need.
Time spent on a page generally indicates how satisfied a person is in finding what they are looking for. We hope that search engines will give more time to stay in 2020.
One thing to keep in mind is that in SEO the dwell time is different from CTR in that CTR tracks the number of people who clicked on a link based on the number the SERP saw, while the dwell time is more interested in what people do after clicking on the page, not the number of people who click on it.
8. High-quality content is more important than ever
Online ads still work to drive business, but we’ll see them become more expensive in the years to come. And unfortunately, there is no guarantee that customers will respond to your ads. 91% of total advertising spending is seen for less than a second, leading to a wasted $ 38 billion in digital advertising spending in 2017.
This is why creating high-quality content is an essential element of effective SEO strategies. Users want content that is relevant, useful, and timely, and that’s what Google tends to reward with higher search engine rankings. People turn to search engines with questions, and their website needs to offer answers.
The content must be well researched and follow a logical structure that facilitates navigation and reading.
Quality, informative articles are the only type of content that will grow a website’s popularity in 2020 and beyond. Online consumers are quick to spot and ignore web pages or blog articles that are too advantageous. According to The Economist Group’s “Missing the Mark” report, “71% of readers say they have ignored content that looks like a sales pitch.”
What people want is for educational content to be delivered to them in easy-to-digest ways, such as blog posts, videos, podcasts, infographics, etc.
9. Users demand great digital experiences
No matter how good your content is, none of that matters if your website doesn’t load quickly or if it has a complex user interface.
It is proven that Internet users abandon a web page if it does not load in a few seconds, this being a very important factor in the world of SEO. In fact, a 1-second delay in page load time can result in a huge loss for your business.
Once your page speed improves, you should also focus on the user experience. Navigation must be logical and easy to understand. Don’t use words or jargon that are unfamiliar to your audience. Even if you think something is creative or intelligent, it must put itself in the spectator’s place. Will they understand what you mean in a fraction of a second? If not, they will leave your website and return to the SERP. High bounce rates will negatively impact your search rankings.
These factors are the difference between whether or not your website is at the top of a search engine.
10. The length of the content is important
We have already discussed how to raise the bar on the quality of the content that is published, but we should also talk about length. Web pages that contain longer, high-quality content tend to be more visible today. But why? Well, the truth is, Internet users prefer to get all the information they need from a single, reliable source.
Studies have shown that pages with articles of 2,000 or more words tend to have more readers than an article with fewer words.
But a high number of words is not enough: the content must be complete and rich enough to answer all user questions and be able to answer the closest questions.
Also, the more time users spend on a web page, the more likely Google is to reward that page with more organic traffic.
Ideally, you consistently publish high-quality content so that your website is always active and fresh in the eyes of Google and its ranking algorithm.
11. Artificial Intelligence is the New Standard
Artificial intelligence (AI) is one of the most important technologies today and is being used in a wide variety of industries to create unique and personalized experiences for consumers.
Companies like Google use artificial intelligence to offer better search results to their users. So how did AI become the new norm within Google algorithms? Let’s examine the timeline:
But how does artificial intelligence work?
Without delving into the cumbersome technical aspects, artificial intelligence has been gradually learning the characteristics of what makes published articles valuable or not.
The AI then automatically ranks these web pages and determines their rankings – with very good precision. This is already a reality; Companies like Google are applying these technologies right now.
12. Use of other search engines
Currently, Google is considered the best Internet search engine available and they are constantly updating their platform to improve user experiences. But are there other search engines that compete with Google?
Although Google is unlikely to lose its popularity, there are other search engines out there.
Platforms like Amazon require you to optimize your content based on your standards, along with smaller search engines like YouTube, DuckDuckGo, and Bing.
Therefore, before posting content on your website, make sure you can rank well on other search-enabled platforms.
SEO is very important today for companies, regardless of industry. Although this is not just about keyword usage, it also involves optimizing content for users.
After all, Google is a search engine that processes information based on how search users behave and are becoming more precise, which means that new trends appear each year (SEO Trends 2020) that change the way the search is published. information on the Internet. Which ensures that all users can get their questions answered in minutes (or even seconds).
If you are already familiar with these trends, then it’s great, it’s time to duplicate them so you can generate more targeted traffic from Google. But if you still have questions and need help with SEO services, speak to one of our SEO experts today.